I'm not a point guard or a power forward, but I can call balls and strikes. $IREN Co-CEO Daniel Roberts said on a recent earnings call that in this supply-constrained AI market, demand finds you: no traditional sales or marketing team needed. Fast forward: >May 18: IREN acquires its external marketing partner, Australia-based Awaken (terms undisclosed) >Awaken founder Chris Parker becomes IREN’s Global CMO >June 25: IREN announces Warriors jersey patch deal (~$50M/year, reportedly the richest such in North American sports) When a CEO acquires his marketing vendor, installs the founder as CMO, and weeks later buys one of the biggest sponsorships in sports (with zero disclosure on the acquisition terms or CMO compensation/KPIs), shareholders deserve answers on the process and rationale.
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