Muse retention is a strength, not a red flag. This is the why the “Muse churn is bad” risk that circulated on here was silly. The charts being used were comparing Muse retention to Instagram & Facebook for $META. So… A new product creating new use cases, scale and habits. Compared to giant, mature apps with fortress network effects, deeply entrenched habit and optimized engagement algorithms. If you compare Muse to actual substitutes like we should? Muse retention after 7 days: 30%. Competing app retention after 7 days: 19%. They’re killing it.
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