Mark Zuckerberg in 3Q'25 call of $META "The one opportunity that we usually talk about on these calls but hasn't come up as much here is just the ability to make it so that advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account and have the AI system basically figure out everything else that's necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are. All of the capabilities that we're building, I think, go towards improving all of these different things. I'm quite optimistic about that." I am sharing this to report that they have done it! Muse is running ads for me (I have never run any ad
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