Structural, long-term growth for consumer packaged goods brands is so hard. $CELH losing steam isn’t a shock. It is the norm these companies. Typically, they use up their brand awareness and shelf space runways… and then they naturally slow. Not because they’re bad companies. Because sector demand isn’t growing beyond GDP & they can’t escape that reality. The tell here? When core business market share was declining & they were buying up other fad brands to plug to gap.
View on X ↗