$GOOGL says AI Mode has surpassed 1B monthly users while AI Mode and AI Overviews are generating additional searches rather than replacing existing activity. That answers the first part of the Search debate on whether people will keep using Google in an AI world while the second is whether Google can monetize those AI answers without damaging Search fundamentals. The company is already placing clearly labeled ads inside AI Mode and using Gemini to understand and monetize longer, more complex queries that were previously difficult to serve.
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