$IREN Gold State Jersey: Why? As a software engineer, I dislike advertising spend. My first reaction was negative: why would IREN spend $20m a year on NBA advertising? The previous Golden State Warriors sponsor, Rakuten, had a 3 year 60 million contract to get their logo on the Golden State Warriors Jersey (1). Those were in GS's championship contention years but likely the price is still around that price range. Some people are mad at @danroberts0101 for communicating that IREN was targeting hyperscaler customers that don't need software or marketing. Both the Mirantis acquisition and the GS sponsorship are without a doubt not for selling to capacity to hyperscalers and Metas of the world but for small enterprise customers that currently need orchestration software. So why the sudden p
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