Key Take-Aways from @ballmatthew 's State of Video Games Report: 1. In-App Advertising 2x'd in last 5 years $APP 2. Mobile in-app ads is almost as big as PC & Console Spend combined 😲 3. 65% of mobile games revenue comes from mid & low end smartphone users $SE 4. "Rest of World" (SE Asia, Latam, etc) accounted for all of the growth since 2021.
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