$SE

Just hammering this home. For simplicity's sake, let's use round numbers for 2025: 1) J&T Order Volume Grows: 75% y/y 2) Tiktok & Other Customers Grows: 40% y/y 3) J&T Grows Market Share from 27% in 2024 > 33% in 2025 (disclosed in the 1H25 Report) 4) Non-platform % of revenue goes from 0% > 10% in 2025. All the data-points line up. Takeaway: It can be true that J&T grew 75% y/y, AND Tiktok is slowing to 40% y/y orders growth (and 30% y/y GMV). - Market narrative of Tiktok competition increasing is likely wrong. - Means that Shopee's recent spend is not a defensive move or coming from a weakened position. - In fact, they're pressing harder, while competition is weak (That's just how they operate. They waited to grow Monee loans, until the digibanks started blowing up. That's w