$PDD
BULLISH2024-02-12By horizon✗ miss-8.5%
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Original post
Fred Liu · 2024-02-12
Another Super Bowl, another Temu ad campaign. Seeing a lot of comments on here about Temu's 2nd year of Super Bowl ads. Looking through the comments, it seems there's a lot of misunderstanding on just how effective last year's ads were. The CACs were $1 last year (!), vs. normally $21... h/t @TechBuzzChina @ruima $PDD
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