On Shopee VIP. Once customers sign up, they stop comparison shopping + avg spend increases 5x (granted, there's bias, as power users sign up first). VIP members already make up >25% of GMV - think it's a good ROI on capital, by locking up their customer base / reducing churn, and in turn increasing customer LTV. h/t @farrer36am. $SE https://t.co/CHf0V47EjJ
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