$HIMS - We have subscriptions for almost everything now, but very few become memberships people keep for years. Costco and Amazon Prime are two of the best examples. They started with a simple reason to join, then kept adding more value around the membership. Over time, customers had more reasons to stay, use more services and renew every year. Costco's US and Canada renewal rate is now above 92%. I think this is what Hims is building toward in healthcare. Today, someone might join Hims for one specific reason, such as hair loss or weight loss. That also means they can leave once they no longer need that treatment. The way Hims improves retention is by giving that same person more reasons to stay. As Hims expands into testing, it can understand far more about each person's health and
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