If $HIMS develops a wearable from scratch, it could cost hundreds of millions of dollars. But that’s where it ends. Companies like Oura and Whoop have to spend heavily on marketing and customer acquisition. Hims already has millions of people on its platform that it can sell the device to directly. It also fits perfectly with what Hims is building. With Hims Labs, you can get tested and have your health data inside the Hims app. Add a wearable and suddenly your labs, treatments and real-time health data could all be in one place. Plus as an example, if you’re taking medication through Hims to help with sleep, the wearable could track your sleep and show whether the treatment is actually working. Hims already allows wearable data to connect to its app. Now imagine having a Hims device b
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